Kvantum brings innovation at speed

Our Guiding Principles

  • Democratize the data-driven marketing
  • Commoditize the marketing mix
  • Actionability and not just reporting
  • Constant Innovation at rapid speed
  • Storytelling based on pure data points
  • Trusted Advisor to stand in front of clients with courage

Kvantum Lab

At Kvantum Lab, we explore the latest marketing science & technological research, experiments and measurement. We work on forward looking challenges that our progressive clients bring to the table. We create proof of concepts and deliver quick results while testing out new modeling, analytics, measurement approaches.  Check out what are we currently working on.


Most of our competitors entered into market by converting either “Online Display only” platform to multi-channel or its traditional marketing mix solution” into attribution solution. At Kvantum, we truly brought the econometric & machine learning together when nobody was thinking about the convergence. We built the marketing performance analytics platform ground up.

Our Approach

While working with the top CPG, Retail and commerce companies in the world, Kvantum rolled out its 3C marketing performance analysis framework across global organizations. We truly partner with our clients and help them answer key questions that they are looking to get answers on. Our on boarding process highlight our focus on building a transparent and effective partnership with our clients.

Our Solutions

By leveraging Kvantum Marketing Performance Analytics platform, Kvantum can help clients solve many challenges ranging from – voice of consumer driven analytics, marketing mix optimization, consumer & channel attribution,  in-flight campaign optimization, media planning, cross-channel attribution, Retailer attribution, investment in new emerging marketing technology, etc.

What Others Are Saying

  • First time ever got to see the interplay between Amazon Merchandising and Amazon Media for some of our top categories. This has certainly helped us & our agencies to shape next year’s media buy at Amazon. Kvantum truly innovates by bringing new kind of analysis on emerging data sources such as Amazon.

    Sr. Director, Integrated Marketing Fortune 500 CPG company
  • Having a measurement partner like Kvantum, provides confidence to our Agency & Brand teams when they try new kind of channels & marketing strategy. Kvantum provided us timely insights into the program’s performance and helped us reduce the spend on non-performing ads.

    Senior Director, Integrated Media Planning Leading Feminine Care Brand
  • Kvantum truly partnered with us to provide ROI and volume contribution on various shopper marketing & media tactics. We were able to measure impact in-store & online and planned for next year with full confidence.

    Director, Shopper Marketing Fortune 500 multi-brand CPG company
  • Thank you for providing a solid story for the brand on the sales impact and what it will take to rebound. This is what agile analytics looks like!

    Senior Analytics Leader, Global Marketing Research & Analytics Fortune 500 CPG
  • Kvantum helped us pick a data-driven marketing strategy and invest into right mix of marketing channels while we are in process of growing the market share.

    Director of Marketing Analytics & Growth Strategies Fortune 500 CPG Company

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