Reimagine Marketing Performance Analytics
Kvantum brings a unique and powerful approach to marketing performance analytics by combining Voice of Consumer analytics with MMM & Attribution to provide marketing decision support that optimizes both short term marketing impact as well as long term brand equity driven sales.
Are You Looking For…
Whether you are data rich or data poor, democratize the access to data by bringing all your marketing, sales, CRM data on one platform.
Voice of Consumer
Do not just listen to the voice of consumer, rather integrate it in your models real-time to understand the impact on Sales.
MMM + Attribution
Look at Top-down and bottom-up analytics in cohesive manner to answer strategic & tactical questions at a rapid speed.
Your marketing is agile. Is your measurement agile? Start measuring & optimizing campaigns in-flight.
You are planning for next year’s budget or a new campaign, get the power of AI to execute on your marketing strategy
Bring your most strategic & difficult marketing challenge to us and we would love to solve it for you.
Kvantum brings experience working with progressive global brands in both developed and emerging economies.
- Adult & Personal Care
- Apparel & Accessories
- Baby & Child Care
- Consumer Electronics
- Consumer Loans & Financing
- Discounted Retail Stores
- eCommerce Marketplace
- Fashion Jewelry
- Food & Beverages
- Health & Personal care
- Home Appliances
- Household Supplies
- Mass Merchandiser
- Online lender
- Organic Food
- Pet Food
- Sports Nutrition
- Vitamins & Supplements
- And many more…
Measure Marketing in the Digital & Physical Worlds
Kvantum provides comprehensive performance insights into paid, earned, owned and emerging marketing channels.
- Linear, Digital & Programmatic TV
- Print, Run of Print, Magazine
- Radio, Internet Radio
- Out of Home (OOH)
- Consumer Promotions
- Trade Promotions
- Direct Mail
- Online Display Ad
- Online Video
- Organic & Paid Search
- Organic & Paid Social
- Programmatic Media
- Product Listing Ads, Local Inventory Ads, Text Ads
- Mobile, Mobile Apps
- Social Influencer Platforms
- Digital Consumer Promotions Apps
- Retailer Media Exchanges (Amazon Ad Platform AAP, Walmart Exchange WMX, etc.)
- Retailer.com merchandising
- In-Store Shopper Marketing
- Emerging Marketing Channels
- PR & Blogs
- And many more…
An Ideal Partnership
We believe in becoming trusted advisor to the brands we work with. Here is how an ideal partnership can flourish when brand, its agency and Kvantum work together.
Agency: Market Realization
- Be open to optimize at commercial metrics.
- Share media buying market & process limitations.
Kvantum: Value Realization
- We do not keep Art & Science as a black box. We are open about modeling & algorithms.
- Incorporate business & market realities into models.
Brand: Business Realization
- Engage & ask questions. Share business decisions you need to make.
- Be a part of story telling & Drive the change.